- Social investing and trading platform eToro has partnered with social media platform X.
- eToro will publish investment education content on X, leveraging investment experts and thought leaders from its eToro Academy.
- Founded in 2007, eToro has won Finovate Best of Show awards on each of its six Finovate appearances.
It may not be a step on the road to making X a payments superapp, but the decision to partner with eToro to publish investment education content on the social media platform is among the most interesting fintech/financial-related moves from X to date.
eToro and X announced this week that they are working together to provide investment content on the social media platform via video, posts, and Spaces. The content will consist of insights and analysis from thought leaders from the investing community who will discuss a combination of breaking financial news, top trends in finance and investing, as well as investment fundamentals live on the platform. The material will be free to all X users and will be available in the U.S. and the U.K., as well as in France, Italy, Germany, Spain, and the UAE.
“We believe that there is power in shared knowledge,” eToro Co-founder and CEO Yoni Assia said. “It’s why we created a collaborative, social investment platform, and it’s why we prioritize financial education through our eToro Academy. Having been long-term collaborators with X, we are delighted to extend our partnership to provide more opportunities for financial learning and the sharing of investment insights on X.”
The partnership announcement comes with a renewed agreement for title sponsorship for X’s real-time Cashtag feature. This feature provides charting tools and data from TradingView on stocks, cryptocurrencies, and other assets, as well as the ability to trade and invest with eToro.
“Bringing eToro Academy to X is testament to the strength of the partnership we have built together and the continued growth of the financial investment conversation on X,” the social media platform’s CEO Linda Yaccarino said. “The continued success of our collaboration will bring more high-quality video content to the service, building on our innovation around cashtags and new features.”
To Yaccarino’s point about the growth of what used to be called “fintwit,” it’s worth knowing that there were more than 1.4 billion posts on X last year that were about trading or investing. This figure reflected year-over-year growth of 54%.
“We know that an increasing number of people turn to social media for accessible, relevant financial content,” Assia said. “It provides a forum for many who were excluded by more traditional channels. Partnering with X will enable us to deliver the very best in financial education to a global audience.”
Founded in 2007, eToro supports more than 35 million registered users and investors on its trading and investing platform. The company offers a collaborative investing community to help investors and traders learn the skills and develop the tools they need in order to reach their financial goals, whether through traditional assets or non-traditional assets. One of Finovate’s earliest and most popular alums, eToro won Best of Show in each of its six Finovate appearances from 2011 through 2017.