Credit reporting agency and financial health company Equifax announced this week that its data analytics and insights platform, Ignite, has launched in the U.K. market.

Originally unveiled in March of last year, Ignite aggregates advanced analytics such as payment data and risk scores to offer businesses insights about consumer behavior that facilitate decision making. “Equifax Ignite will redefine businesses’ access to data and reduce the time it takes to build, test and deploy models,” said John Power, chief data & analytics officer for Europe at Equifax. “The cloud-based environment provides our customers with a flexible and scalable platform where they can easily access and intuitively manage and test multiple data sources, enabling them to easily explore new ideas and opportunities with market leading tools,” he added

Ignite is comprised of three delivery methods:

• Ignite Direct, for businesses looking to extend and enhance the data and analytical tools available to their in-house analytics teams.
• Ignite Models and Scores, which leverage expertise from Equifax analysts, data scientists, and consultants to deliver a tailored approach to solving problems quickly.
• Ignite Apps, which offer simple visualizations created from a range of data sources for faster decision making.

At FinovateFall 2011, Equifax showcased the benefits of the Equifax Complete features of its mobile app. This summer, the company teamed up with Thinking Capital to launch BillMarket, a solution that helps small businesses in Canada extend payment terms and increase their purchasing power. Later that month, the company acquired DataX to promote financial inclusion.

Founded in 1899, Equifax is publicly traded on the NYSE under the ticker EFX. The company’s market capitalization sits at $11.7 billion.