This post is part of our live coverage of FinovateFall 2015.

Empyr launches its online-to-offline ad platform:

Ninety three percent of commerce, over four trillion dollars, is still offline. With Empyr’s online-to-offline ad platform, publishers earn revenue on every offline transaction driven from their website, app, or email, while simultaneously rewarding their consumers with cash back or points, and driving more business to offline advertisers. It’s frictionless because it leverages something we all use: credit and debit cards. There are no coupons, loyalty cards, or apps for consumers and no hardware to install for offline advertisers. All of this can be easily implemented using the Empyr API, and monetized through Empyr’s growing base of offline advertisers.

Empyr presenters: Jon Carder, CEO, co-founder; Jarrod Cuzens, CTO and co-founder

Product Launch: Fall 2015
Metrics: 70 employees, $35M
Product distribution strategy: Direct to Consumer (B2C); Direct to Business (B2B); through financial institutions; through other fintech companies and platforms, licensed

HQ: San Diego, California
Founded: March 2010
Website: empyr.com