Here's a timely email from Bank of America, inviting its credit card customers to start the year off with a 3.99% balance-transfer offer. But the savings won't last long, since the rate resets after August 2007.
Here are the specs:
- Subject: Use your Bank of America® credit card today.
- From: Bank of America [BankofAmerica@loyaltyemail.bankofamerica.com]
- To: jim@netbanker.com
- Product type: Credit card balance transfer
- Offer: 3.99% through August 2007 (cash advance fee NOT waived)
- Customer type: Mailed to current credit card customers
- Personalization: Full name and last 4 digits of account number
Screenshots:
Email body
Landing page
