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Dynamics Shows Off Smart Credit Card

Thumbnail image for DynamicsLogo9.11.jpg

In the last presentation before lunch, Dynamics demonstrated its secure, battery powered credit card:

Chip & Choice is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple “chips” including a central processing chip and a secondary “EMV” chip. The applications are loaded in a central “chip.” Based on what button a user pressed on the card, the appropriate application is provided to the secondary “chip.” Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card.”

Product Launched: Currently in trials

HQ Location: Pittsburgh, PA
Company Founded: 2007
Metrics: Over $40 million in funding raised, approximately 35 employees 

Presenting Jeff Mullen (CEO)