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DRAFT Uses Crowdsourcing to Analyze Investment Strategy


This post is part of our live coverage of FinovateSpring 2015.

DRAFT showcased its mobile investment analysis tool:

Draft is a crowdsourced investment analysis tool that changes the way people view, think and act when it comes to their long-term investment strategy. DRAFT connects directly to a user’s various bank and investment accounts to show them how the performance, asset allocation, and annual fees of their portfolio compares to that of top performers in their category. Through a simple side-by-side comparison, the user can quickly find opportunities to fill allocation gaps and lower fees. DRAFT makes it easy for users to switch to a better long-term strategy through its strategic online investment partners.

Presenters: Co-founders Brad Lawler, president; Jason St Peter, CEO



Product Launch: May 2015

Metrics: $650,000 Seed round; 10 employees; pre revenue, 4,000 and growing user waitlist
Product distribution strategy: Direct to Consumer (B2C)

HQ: Austin, Texas
Founded: October 2014
Twitter: @draftinvest