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Digital Onboarding to Boost Customer Engagement for Manatee Community FCU

Manatee County, Florida’s only chartered credit union is teaming up with FinovateFall alum Digital Onboarding to improve new customer engagement. Manatee Community FCU, founded in 1958 and headquartered in Bradenton, Florida, will leverage Digital Onboarding’s fully-automated new account activation technology to boost membership and improve the overall banking experience for new and existing customers.

“Building member engagement is challenging, especially when members live outside of the primary branch service area,” Digital Onboarding CEO Ted Brown explained. “With the Digital Onboarding platform, Manatee Community Federal Credit Union can deliver an exceptional banking experience to all of its members. We’re thrilled to be partnering with the credit union on this important growth initiative.”

Digital Onboarding enables banks and credit unions to move beyond traditional marketing techniques involving phone calls, emails, direct mail, and print brochures when it comes to attracting and engaging new potential customers. Guided journeys help new customers quickly navigate the onboarding and activation process, and institutions can add features such as gamified incentives to customize the process further. The platform can be used to generate automated, intelligent email and text campaigns to keep customers engaged and aware of new service and product offerings. FIs running the platform benefit from summary analytics and reports that provide transparency into the account activation process, enabling community banks and credit unions to optimize their strategies to secure the best responses.

“At Manatee Community Federal Credit Union, we recently expanded our charter to serve members in Sarasota County, various employment groups, and associations,” Manatee Community FCU CEO Sherod Halliburton said. “(We) want to ensure that we deliver a best-in-class banking experience, no matter where our members reside.” He added that his team reviewed a variety of different digital platforms before choosing Digital Onboarding’s solution, which he called “the best option in the market.”

Boston, Massachusetts-based Digital Onboarding demonstrated its platform at FinovateFall 2018. Last month, the company announced that it would join the Venture Center FinTech Accelerator sponsored by Fidelity Information Services. This spring, we featured Digital Onboarding in a profile on how banks can compete with Apple’s new credit card.