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Digital Identity Specialist Alloy Raises $40 Million in Series B

In a round led by Canapi Ventures, digital identity management innovator Alloy raised $40 million in Series B funding last week. The round featured participation from Avid Ventures, Felicis Ventures, as well as a trio of existing investors: Bessemer Ventures, Primary Venture Partners, and Eniac Ventures. The investment takes the New York-based company’s total capital to more than $55 million.

“Our mission is to help our customers deploy safe and seamless digital customer experiences,” company CEO Tommy Nicholas wrote on the company blog. “This investment will help us continue to support our growing customer base, while expanding our product offerings and scaling marketing, sales, and customer efforts.”

More specifically, Nicholas noted that the investment will help the company bring new products to market in the areas of transaction and credit decisioning, as well as document verification. He added that Alloy will also continue to invest in its onboarding decisioning system and build a new learning portal to help users maximize their use of Alloy’s technology.

Alloy’s platform enables financial institutions to increase the number of customers they can safely and quickly onboard, automate manual processes to reduce error and manual review burden, and reduce fraud and financial risk. The technology allows FIs to access more than 60 KYC and identity vendors via API, and leverages data from a variety of sources in order to provide real-time risk decisioning. The company includes Ally Bank, Evolve Bank & Trust, and Brex among its partners.

In a blog post titled “Why Canapi is Leading Alloy’s $40M Series B Financing,” the Series B’s lead investor makes a strong case for investment not only in Alloy, but also for investment in digital identity innovation in general. The post discusses the challenge that financial services companies face in meeting compliance and regulatory standards that “were not designed for a digital-first world,” and points out that the arrival of the public health crisis has only made this challenge more acute. “What was costly and ineffective in the past has become unsustainable in the COVID-19 era,” the authors write.

Founded in 2015, Alloy presented “KYC: The Customer Killer – Solved!” at our developer’s conference, FinDEVR Silicon Valley, later that same year. At the event, Nicholas and company CTO Charles Hearn showed how Alloy’s technology enabled businesses to create fully-customizable APIs for customer identification and compliance.


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