Less than one year after making its debut at FinovateEurope, digital sales and engagement specialist Configo is taking its technology to the cloud. The company is making its Live Experience Platform – which gives FIs the ability to create customer-centric, personalized digital experiences – available as a SaaS solution.
Until now, Configo’s platform was installed on-premise. The new cloud environment duplicates the on-premise platform, providing the same capture, tag, and trigger, code-free interface that allows FIs to add automated, contextual, personalized messages to their mobile banking apps to boost engagement and drive sales.
“It gives you total control of the whole mobile experience,” Configo CEO and co-founder Yosi Dahan said during his Finovate demo in February. “It makes your mobile application dynamic and allows you to provide different audiences with the right content in real-time.”
Left to right: Configo co-founders Natan Abramov (CTO) and Yosi Dahan (CEO) demonstrating Configo Live Experience at FinovateEurope 2017.
Configo’s Live Experience Platform enables FIs to launch in-app campaigns without the long R&D process. Dahan explained that having to write additional code and submit apps to the app stores every time an institution wants to add a task or make an update to an app can be time-consuming and costly. In contrast, Configo leverages their unique technology that enables the user to manipulate UI images themselves, making app updates easier and faster to complete.
The company has picked up some positive feedback from early adopters of the technology, including a pilot project with an online travel booking system that used the solution to support a campaign to up-sell customers to business class. E-commerce trials like these, Dahan suggested, were especially valuable during the development process. “You cannot get the same feedback when you work with financial institutions,” he said.
Founded in 2015 and headquartered in Tel Aviv, Israel, Configo demonstrated its Live Mobile Experience at FinovateEurope 2017. The company introduced its Partner Program in July, and launched its Live App Editor in February. Check out our feature on Configo and find out how the company turns more than nine years of mobile app development experience into a platform that helps FIs get app changes to market faster.