- Digital bank for creatives, Nerve, is partnering with London-based Talenthouse, a firm that helps artists find work with global brands.
- Talenthouse’s money management platform, TalentPlus, will leverage Nerve’s embedded banking technology to expand into the U.S.
- To facilitate TalentPlus’ U.S. launch, Talenthouse will invest up to $7 million in cash and shares in Nerve.
Digital bank Nerve is furthering its reach this month via a partnership with Talenthouse, a London-based firm that helps creatives find work with global brands. Under the agreement, Talenthouse will leverage Nerve to launch a business banking solution for TalentPlus, its in-house financial app built for creators.
As part of the deal, Talenthouse will invest up to $7 million in cash and shares in Nerve. This partnership and investment will help Talenthouse launch TalentPlus in the U.S. next month and expand into the U.K. and Latin America in 2023.
“This is a significant step into the U.S. market for Talenthouse,” said Talenthouse CEO Clare McKeeve. “We plan to recreate this financial services model across several markets in the near future including the UK and Latin America. We have been incredibly impressed by and have huge confidence in the Nerve team, underlined by our significant strategic investment.”
Money management platform TalentPlus was launched in 2021 from a pilot program called ElloU. The platform seeks to offer participants in the creator economy banking tools that support their needs in ways that banks fall short. The company’s partnership with Nerve will enable it to add personal banking tools to its product lineup.
This aligns closely with Nerve’s offerings. The digital bank was launched in 2020 to serve the unique financial needs of musicians, artists, and other creatives. The Texas-based company’s mission is to help creators build sustainable businesses by lowering the cost for organizations to pay creators. Nerve’s partnership with Talenthouse marks the first time its embedded banking tools will be used on a private-label basis.
“We are super excited about collaborating with Talenthouse and the TalentPlus team to drive innovation for creative businesses and delivering financial services to an underserved community,” said Nerve CEO John Waupsh. “This partnership will expand our payments and banking services to Talenthouse’s U.S.-based creators, dramatically improving the financial services available to the creator economy.”