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Cion Digital and upSWOT Team Up to Bring Embedded Finance Solutions to Commercial Loan Brokers

Cion Digital and upSWOT Team Up to Bring Embedded Finance Solutions to Commercial Loan Brokers
  • Cion Digital and upSWOT have teamed up to bring embedded finance and embedded business management solutions to commercial loan brokers.
  • Courtesy of the partnership, the two companies will enable wealth managers and commercial loan officers the ability to identify ideal financing solutions, as well as broaden their offering with new embedded financial and business management tools.
  • Cion Digital made its Finovate debut earlier this year at FinovateSpring. Making its Finovate debut in 2000, upSWOT returned to the Finovate stage in September for FinovateFall.

Cion Digital, which offers technology to help businesses find the right loan products that suit their needs, has partnered with fintech platform upSWOT. Together, the two Finovate alums will provide wealth managers and commercial loan brokers with embedded finance and embedded business management solutions. These tools will empower these businesses to offer their customers access to a wide variety of tools – including accounting, ERP, payroll, e-commerce, CRM, marketing, and POS business applications – via more than 200 API-enabled apps.

“Cion Digital is focused on using data and machine learning to help financial advisors and commercial loan brokers secure financing for their clients that meets their clients’ unique financial objectives and curate high-value relationships for lenders and financial institutions,” Cion Digital Chief Product Officer Taylor Adkins said. Adkins noted that the partnership with upSOT will make available a wealth of data sources and insights that can be used to further help business owners identify the financing solutions they need – as well as add to their offering with embedded finance and business management resources.

“Fintech has incredible power to dramatically reshape the success of SMBs,” upSWOT CEO Dmitry Norenko added. “The institutions that enable SMBs to take advantage of these dramatic shifts in technologies are institutions that care about their customers and ensuring that they will still be here in a decade.”

A Finovate alum since 2000, upSWOT most recently demoed its technology on the Finovate stage in September as part of FinovateFall. At the conference, upSWOT showed its white-label, digital-banking-embedded solution that connects to more than 200 integrated SaaS applications, delivering actionable insights, cash flow forecasts, and more. Earlier this month, the Charlotte, North Carolina-based fintech announced a partnership with Standard Chartered to launch a pilot project in Singapore that would give Standard Chartered’s SME customers intelligent forecasting capabilities. Founded in 2019, upSWOT has raised more than $5 million in funding.

Cion Digital demoed its Crypto Dealership Platform at FinovateSpring 2022. In October, the company launched its wealth advisor lending platform, which gives wealth management firms and registered investment advisors (RIAs) curated loan offers and a streamlined application approval process. The platform connects firms and advisors directly to banks and other lenders; the new offering supports not only traditional assets and securities but also crypto assets, as well.

Headquartered in Austin, Texas, and founded in 2021, Cion Digital has raised $12 million in funding. The company’s investors include 645 Ventures and Green Visor Capital.


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