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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
With digital rising to the preferred channel for audiences across the globe, it is more important than ever for firms to manage their brands’ digital presence. Organizations no longer need to just worry about sending out consistent messaging, they also need to ensure that the information that search platforms are sharing about them is correct and consistent in order to uphold their reputation
Earlier this fall, Finovate Research Analyst David Penn spoke with Stuart Greer, VP of Enterprise Sales at digital presence platform Yext to get an idea of how the company not only helps brands manage their reputation, but also with managing information on data aggregators about their physical locations, setting up , and more.
“One of the biggest things I’d say that large enterprise financial services companies deal with… is their online presence across all of the platforms, said Greer. “Yext is a digital presence platform that essentially helps multi-location businesses. When you think about multi-location businesses, you can think of banks, ATMs, wealth advisors, insurance agents– anyone who has that presence online.”
Yext was founded in 2006 to help brands with multiple locations manage their digital presence. Companies can leverage Yext’s platform to ensure they deliver accurate, consistent information, while connecting with customers across the globe via digital channels. The New York-based company leverages AI to automate workflows at scale and provide actionable insights to do everything from enhance SEO to manage social media reputations. Michael Walrath is CEO.
From the continued relevance of paper checks to the rapid growth of digital technology, payments continues to be one of the most fascinating — and important — areas in fintech.
In this week’s Streamly interview, William Mills, CEO of the William Mills Agency, talks with Kevin Brown, CMO and Head of Corporate Development for Onbe. The two men discuss a variety of key issues in the payments world, including the potential for AI to revolutionize payment systems and the future of cross-border payments.
“One of the very prevalent modalities, or payment instruments, that still exist are paper-based checks. We did research with the team at Oliver Wyman and, in 2023, there were still 1.7 trillion dollars of paper check or cash-based B2C payments. A huge amount of paper that’s out there. Checks are dated, not a great customer experience, require action on behalf of the consumer and they’re really expensive to corporate clients … As an industry, we have a huge opportunity to still alleviate a significant amount of pain, both for the ultimate enterprises and then their consumers and recipients, just by the doing away of paper checks.”
Onbe manages and modernizes consumer and workforce disbursements for corporate customers. The company’s technology platform powers a suite of turnkey managed disbursement solutions that enable its customers to outsource their entire B2C disbursement operations. Headquartered in Chicago, Illinois, Onbe was founded in 1996. Bala Janakiraman Iyer is CEO.
In his role at Onbe, Kevin Brown leads marketing, corporate development, business development, and communications. A fintech and payments operator with experience at both public and private equity-backed businesses, Brown is a graduate of Marist College (BA) and Pace University (MBA).
Leveraging AI to enhance the customer experience is one the biggest challenges – and greatest opportunities – in fintech and financial services.
Today we share the insights of Rahul Kumar, VP and GM for Financial Services and Insurance with Talkdesk, on the central role of contact centers in AI-driven customer experience. In our Streamly Snapshot conversation, which took place in September at FinovateFall 2024 in New York, Kumar discusses what financial institutions are doing to overcome the barriers to delivering a superior customer experience. Kumar also explains why leaders in financial services are prioritizing the contact center as a central part of their AI and CX strategy.
“One of the things we’re seeing in the industry is that customer experience is fast becoming a strategic initiative for executives across the board — for banks and for credit unions. Recently, in a survey, we polled over 200 customer experience professionals and the responses were unsurprising: 86% of executives said that they do believe CX is a strategic investment priority that can lead to brand differentiation for themselves. 63% felt that they could tie CX metrics to value. And 80% do believe that contact center is fast becoming a strategic investment area for them. It’s definitely top of mind for executives.”
Founded in 2011 and headquartered in San Francisco, California, Talkdesk is an international cloud contact center leader for businesses of all sizes. The company’s contact center platform leverages AI and automation to enable businesses to deliver exceptional outcomes for their customers. Talkdesk’s AI-powered customer experience platform helps enterprises reduce costs, grow revenues, and streamline operations to boost efficiency. Tiago Paiva is Founder and Chief Executive Officer.
In his role at Talkdesk, Rahul Kumar leads business, product, and go-to-market strategy for financial services and insurance. He also leads the customer success function for all strategic industry customers, managing C-suite relationships for enterprise customers.
Personalizing the customer experience has consistently been a hot topic in fintech and banking over the past decade. This persistence suggests that the financial services industry continues to fall short when it comes to providing a high-quality, tailored user experience.
In the past year, we have seen significant promise from AI tools that can integrate personalization into the customer workflow while still maintaining a high-touch user experience. In today’s Streamly Snapshot, Research Analyst David Penn talks with Craig MacLaughlin, CEO at Finalytics.ai and Baron Conway, CSO at Finalytics.ai about the meaning of personalization, how financial institutions stand to gain from it, the role AI is playing in enhancing personalization, and how firms can embark upon their journey of personalization.
“The ability to deliver the high-touch service– something you were able to do on the phone or in the branch– has really been taken away. So we look at the opportunity to use personalization to get back that experience, but deliver it digitally,” said MacLaughlin. “We’re basically giving community FIs the ability to deliver the same experiences that mega brands are able to do in the digital channel.”
“So to build upon that,” added Conway, “from an institution’s perspective, it enables them, in the digital channel, to build closer relationships, build more loyalty, and– crucially– drive more product sales. Because, if you give someone what they’re looking for, they’re more likely to engage, and purchase, and come back for more.”
Finalytics.ai seeks to help community banks and credit unions compete with larger organizations by helping them personalize the customer journey. The California-based company leverages AI along with real-time data analytics to help drive growth, loyalty, and operational efficiencies.
By blending personalization and innovation, Finalytics.ai helps its financial institution clients meet the evolving needs of their customers in today’s competitive landscape.
One of the most popular use cases for AI in financial services is to leverage the technology to help companies deal with the challenge and opportunity of unstructured data.
In our latest Streamly interview from FinovateFall last month, Finovate VP and host Greg Palmer sits down with Perry Rotella, Managing Director of Financial Services at Box, to discuss the growth of unstructured data within financial institutions, the challenges these firms face in managing this data, and the role AI can play in helping them analyze unstructured data to enhance everything from personalization to compliance.
“Unstructured data really represents the vast majority of data in organizations. IDC did a study last year that found that 90% of an organization’s data is unstructured. And it’s been really challenging to extract insights out of that data at scale. What we’ve been finding working with customers is we can supercharge pulling insights out of that content, driving workflows for downstream processing, and really look across many documents to summarize and personalize communications with clients.”
The “Intelligent Content Cloud” company, Box offers a single platform that enables organizations to drive collaboration, manage the content lifecycle, secure critical content, and transform business workflows using enterprise AI. Founded in 2005 and headquartered in Redwood City, California, Box includes AstraZeneca, Morgan Stanley, and Nationwide among its customers.
In his role as Managing Director, Financial Services, Rotella provides leadership across product, marketing, business development, sales, and customer success teams. He is responsible for driving engagement with key strategic accounts, as well as customer satisfaction and retention.
At FinovateFall last month, Finovate’s David Penn sat down with Wysh Founder and CEO Alex Matjanec to discuss the concept of micro life insurance.
We’ve highlighted pieces of the conversation below, and included the entire 10-minute video for you to check out the full story.
Tell us a little bit about Wysh and your approach to embedded life insurance.
Alex Matjanec: I think the first thing that surprises most people about Wysh is that we’re actually a life insurance company…. Our product is called Life Benefit, and Life Benefit is micro life insurance that sits on top of their deposit accounts…. We sell the policy to the institution, and they give it as a benefit to their customers or members as a way to differentiate their story beyond just credited interest rate, helping to bring a real protection to that story.
You spoke in the past about the context of the protection offering that Wysh provides. How does Life Benefit extend the capacity for protection.
Matjanec: Today, there is protection being offered… we have deposit insurance, FDIC insurance, overdraft protection, fraud protection. The issue with a lot of that protection is that it comes from a world of being in a negative place. What we want to do with Life Benefit is show how protection can help you from a positive direction. As you grow your deposits, you’re growing this policy and benefit along with it. That is how we’re following along with you in your journey. As you’re trying to become financially independent, we’re giving you a little bit of protection along the way.
How does an institution go about adopting Life Benefit?
Matjanec: One of the things we’re really proud about is that it takes less than 45 days to go from contract to launching Life Benefit…. We give you a one-page disclosure that you amend to your existing contract. That allows us to bring this benefit to market without requiring any sign-up, opt-in, or underwriting… That turns this into a 72-hour ability to turn on.
What makes Life Benefit really powerful is when you show the customer the benefit they’ve earned and it growing over time as you’re raising your deposits– much like showing people the value of interest rates or return on investments. That is a little bit of a larger lift, but we’ve made integrations with other cores and banking platforms, as well as built a low-code, no-code option that some of our partners have implemented, and that’s why we’re confident that… it takes less than 45 days to go live.
Catch all of this, and more, including Matjanec’s explanation of how Life Benefit can help firms avoid the “sea of sameness,” as well as a discussion on the tool’s affiliate offering, and the company’s future plans, in the full video below.
Enhancing financial inclusion with micro life insurance
How can companies take advantage of the opportunity of AI to grow revenues, help develop new products, and better engage customers? Our latest Streamly interview features Chris Brown, President of Intelygenz, who shares strategies for businesses to effectively implement AI.
In this interview, conducted by Finovate Senior Research Analyst Julie Muhn, Brown talks about Intelygenz’s engagement models that quickly deliver measurable ROI. Brown also discusses Intelygenz’s “Day Zero” promise, successful use cases in financial services, and explains what the metrics for success are when it comes to AI projects.
“There are a few things actually that I think organizations can do: I think the first thing is try and get yourself out of the AI buzzword, out of that AI hype, and really try to understand where you can apply AI within your business. Try and cross match your strategy, your challenges to the art of the possible of AI.”
“Don’t get hung up and leave that technical jargon. Leave all those hype words to the machine learning engineers and data scientists. Really focus on ‘What are the challenges I’m facing in my industry?’ ‘What will make a difference to my business?’ And if you do that, I can promise people from our vantage point that over many years you will put yourself in a really good position.”
Headquartered in San Francisco, California and founded in 2002, Intelygenz provides expert AI consultancy and implementation services. Specializing in AI, Deep Learning, Computer Vision, and other enabling technologies, Intelygenz guides businesses and organizations through their AI journeys – from conceptualization to implementation.
How is digital transformation impacting community banking? What can community banks do to maximize the opportunities that digitalization can provide? And what role should enabling technologies like AI play in helping community banks develop new products, new services, and new sources of revenue?
These are some of the questions posed to our fintech experts in our latest Streamly Subject Snapshot video on the digital transformation of community banking. Today’s conversation features insights and observations from:
Barb Maclean, SVP, Head of Technology Operations and Implementation at Coastal Community Bank (Linkedin)
“Your customers today are expecting to interact with their money at the time and place and mechanism of their choosing and they’re going to drive it off their phone, for the most part. So if you haven’t yet put in the kind of technology that enables them to do that in the way that they choose to do it, when they choose to do it, you’re definitely already behind the eight ball.”
John Waupsh, Chief Revenue Officer at Manifest Financial (LinkedIn)
“Certainly a lot of time the core is the scapegoat, whether it’s a real issue or not. ‘We as a bank have a challenge with X or building Y or doing some tactical thing because our data is being held by the core’ … The end of the story here is while it’s very challenging to switch core providers, every core, just like every vendor, wants to keep their customers around, wants to keep their clients around. So having progressive discussions with these providers, at an executive level, sharing strategy and moving forward together can usually be very productive.”
Brian Solis, Author of Mindshift: Ignite Change, Inspire Action, and Innovate for a Better Tomorrow (LinkedIn)
“Right now we have an ability to run our company as an intelligent company, an AI-first company, one that’s more intelligent, more integrated, and one that’s more focused on not just using AI to automate what we do, but looking to unlock the future. It’s prioritizing the use of AI in shaping new business models and operational models, products, services, with AI influencing every decision, from the problems the company chooses to solve, to explore new horizons, to the way it interacts with customers and employees.”
“Building the relationship is not about being personable, about saying, ‘Oh, we’ve got dog treats in our branch.’ That’s not going to grow your deposits. You need to bundle in additional services that grow your deposits without growing the cost of those. These include things like, say, account protection against scams and frauds. Things like an AI assistant that helps you answer tough questions about retirement and health care choices attached to it.”
Greg Palmer, Vice President at Finovate (LinkedIn)
“Community banks are in desperate need of new technologies, but they lack the resources that some of their larger competitors have, which means there’s a real opportunity for fintechs to come in and help them, give them new access to technologies that they need to stay competitive with their larger counterparts.”
The Streamly Fintech Insights series provides analysis and discussion on major issues impacting banks, credit unions, fintechs, and financial services providers of all kinds.
Featuring senior leaders in fields ranging from banking to venture capital to media strategy, the Streamly Fintech Insights series offers a look into the innovative technologies that are helping financial institutions turn challenges into opportunities for themselves and their customers.
This week, we’re showcasing four new discussions from Streamly’s Fintech Insights series.
Embedded Finance with Eric McCabe, Head of Embedded Finance, Citizens Bank; and Amber Gerstung, Senior Managing Director, Head of Embedded Payments, SVB.
What’s Hot and What’s Not at FinovateSpring with Jason Henrichs, CEO, Alloy Labs; Alenka Grealish, Co-Lead Generative AI Research, Celent; and Charles Elkan, Professor of Computer Science, University of California.
In today’s Streamly Snapshot, we’re bringing you two conversations that offer a view into real-life AI use cases in the financial services space. While it is seemingly impossible to do business without running into a discussion on AI, separating what is hype from what is practical and useful can be difficult. And because AI development is rapidly and constantly changing, leaders have an even bigger challenge when using AI to get ahead.
Today, we’re featuring two conversations from experts in both AI and fintech who offer their perspectives on how firms can apply AI in practical use cases.
First, Sarah Hinkfuss, Partner at Bain Capital Ventures, talks about how banks are currently leveraging AI to solve actual problems, offers examples on how AI is improving the customer journey, looks at how firms can ensure transparency when implementing AI, addresses misconceptions around AI, and discusses how to navigate the challenges around using AI.
Next up, Vivian Yeung, Executive Vice President, Chief Digital & Technology Officer at Fremont Bank, examined what AI in action looks like. Yeung offered examples on how AI is being used to improve the customer experience across different industries and how financial services are being used to personalize the customer experience. She also takes a look into the future of the customer experience and considers the ethical implications of AI implementation.
For more of these types of insightful videos, check out Streamly.com.
Streamly Fintech Insights offers unique opportunities to hear from some of the most innovative personalities in fintech and financial services.
Streamly’s interviewees range from entrepreneurs and investors who are helping build and fund tomorrow’s fintech solutions today to analysts and regulators whose job it is to ensure that the interests of consumers are heard and the rights of citizens are protected.
This week, we’re sharing six new conversations from Streamly’s Fintech Insights series.
Founders are what make the fintech world go around. Without their grit, willingness to take risks, desire to enhance the status quo, and determination to bounce back after failure, fintech wouldn’t be here.
At FinovateSpring earlier this year, we spoke with four fintech leaders– Robbie Heeger, President and CEO and Endaoment; Alexandra McLeod, CEO and Founder at Parlay Protocol; Gwyneth Borden, Founder and CEO and Remynt; and Christian Widhalm, CEO and Bloom Credit– shortly after they stepped off the Finovate demo stage. We asked each of them for advice on pitching a product through a demo approach, refining presentations, and communicating their company’s value proposition.
Lessons from Finovate – Shaping your fintech showcase approach
Evolution through Feedback – Refining Fintech Presentations for Future Success
Unlocking Demo Success – Key Strategies for Communicating Fintech Value Propositions
