This post is part of our live coverage of FinovateFall 2015.

Our next demonstration is led by Jeremy Pink, CEO of New Kapitall Holdings.

Introducing KapitallM, our new app based on a unique savings-first product modeled on the global success of prize-linked savings accounts or PLSAs.

A PLSA is a special savings account where you have a chance to win cash and prizes based on how much money you save. It’s designed for the millennial generation to secure its financial future by encouraging savings and paying down debt in a social, mobile, fun interaction. But we’ve added a few twists to the traditional PLSA in our new KapitallM app to include ways to win money by paying off student-loan debt and by simply testing your personal finance knowledge.

Presenter: Kapitall CEO Jeremy Pink

Product launch: September 2015

Metrics: $10 million raised (2014)
Product distribution strategy: Direct to consumer (B2C); direct to business (B2B); through financial institutions; through other fintech companies and platforms; licensed

HQ: New York City, New York
Founded: January 2014
Website: kapitall.com
Twitter: @kapitall