- Treasury Prime, an embedded banking software platform, has signed a strategic partnership with fraud and risk management platform Effectiv.
- Companies and FIs on Treasury Prime’s network will leverage Effectiv’s platform for transaction monitoring.
- Effectiv made its Finovate debut in September at FinovateFall. The company is headquartered in San Francisco.
Embedded banking software platform Treasury Prime has forged a strategic partnership with fraud and risk management platform Effectiv. The new relationship will enable companies and FIs on Treasury Prime’s network to access transaction monitoring technology from Effectiv to reduce fraud and improve risk management.
Effectiv offers a no-code, fraud, risk, and compliance platform that helps FIs fight fraud at every point in the customer journey, from onboarding to real-time transaction monitoring. The platform identifies and monitors high-risk and high-value transactions for potentially anomalous or fraudulent behavior. This lowers the risk of financial loss for customers and the potential for reputational damage to institutions. Effectiv’s technology automates compliance and risk management, providing more than 80% reduction in manual review, and 58% reduction in fraud and risk management costs. Since inception, Effectiv has processed more than $41 billion in automated risk and fraud decisions.
“Over the past year, we’ve seen a rise in fraud with real-time payments,” Effectiv co-founder and CEO Ravi Sandepudi said. “As banks get ready to adopt FedNow and AI fraudsters increasingly get more sophisticated, it’s critical that fintechs and banks invest in technology that can improve their security posture.”
Effectiv made its Finovate debut earlier this year at FinovateFall. At the conference, the company demoed how its unified fraud, risk, and automated compliance platform helps institutions safely facilitate high-risk and high-value transactions.
Headquartered in San Francisco, California, Effectiv has raised more than $9 million in funding. This sum includes a $4.5 million seed round in July led by Better Tomorrow Ventures. Effectiv also used the funding announcement to preview its new biometric solution, DeviceIntel. The telemetrics and intelligence solution analyzes and identifies suspicious activity on user devices. Effectiv COO and co-founder Ritesh Arora referred to DeviceIntel as part of the company’s “holistic evaluation approach” to fighting fraud.
Interestingly, the team that founded Effectiv in 2021 previously launched fraud detection company Simility. Acquired by PayPal in 2018. Simility introduced itself to Finovate audiences as part of our developers conference series FinDEVr in 2017.
Founded in 2017, Treasury Prime offers a range of core banking solutions including accounts, payments infrastructure, and enhanced FDIC insurance. The San Francisco, California-based company also leverages its embedded banking software to facilitate connections between banks and enterprise partners, as well as offer a partnership marketplace. Chris Dean is co-founder and CEO.
