You don't have to be Google, NBC or Steve Jobs's cousin to get your logo placed on one of the most coveted pieces of real estate on the planet, the main screen of Apple's iPhone. Now anyone can do it for about the cost of phone service for a month.
When we first wrote about the iPhone a year ago (here), we created a fake picture of it with a Wells Fargo logo superimposed on the main screen (see inset). At that time, we would never have guessed that a year later Apple would enable any website to create an iPhone main screen icon by simply dropping a line of code into their website.
It's as simple as creating favicons, those little symbols that appear next to your URL in the browser address bar. Here's a simple 25-word explanation of how to do it. For more info, consult the Apple iPhone Dev Center here.
Once you have the code installed, users with updated iPhone software will be able to install your icon by navigating to your page, clicking on the plus button at the bottom of the screen, and selecting "Add to Home Screen."