Card-linked offers (CLO) solutions company Cartera Commerce announced this week it has been acquired by loyalty marketplace, Ebates. San Francisco-based Ebates anticipates the acquisition will bolster its loyalty marketing offerings and will offer new loyalty programs to its existing clients.
This announcement further demonstrates consolidation in the CLO/rewards space that peaked in 2012. Last month, CLO company edo Interactive was acquired by Auego.
Massachusetts-based Cartera Commerce partners with companies who use loyalty programs to reward their customer base. The company works with 5 of the top 10 U.S. credit card issuers and 5 of the 6 largest U.S. airlines. Since it was founded in 2005, Cartera has distributed 20+ billion points and miles. At FinovateFall 2011, the company debuted its Local Offers solution which aimed to help banks compete with daily deals sites.
In the press release announcing the acquisition, Cartera Commerce CEO Tom Beecher said, “We are excited to leverage Ebates’ expertise and solutions to enhance the loyalty marketing services we provide to our clients – and to work together on new and exciting offerings for our customers.” Beecher will remain CEO of Cartera Commerce, which will continue operations in its Massachusetts office.
Ebates launched in 1999 and was acquired by Rakuten in 2014. The company has distributed almost $1 billion in rewards to its user base of 20 million shoppers.