Data-driven marketing company Cardlytics is reinforcing its troops for the new year. The Atlanta-based company has appointed Sathish Gaddipati as Chief Technology Officer.

Gaddipati has been promoted to the new role, having previously served as Cardlytics’ Senior Vice President and Head of Technology. As CTO, Gaddipati is charged with leading platform engineering, technical product management, software development, data engineering, quality assurance, and IT operations.

Gaddipati, who has been with Cardlytics for a year, said that he realized the company “was the perfect fit for me.” He added, “It’s incredibly gratifying that our combined efforts have allowed us to continue providing sophisticated technology to leading financial institutions, and I look forward to working on exciting future developments.”

Prior to joining Cardlytics, Gaddipati, who has an MS in Industrial Management from the Indian Institute of Technology, held roles at The Weather Channel, The Walt Disney Company, NCR Corporation, InterContinental Hotels Group (IHG), Sun Microsystems, and Omnitracs.

Founded in 2008, Cardlytics has raised $203 million in funding. The company demoed its geolocation application at FinovateFall 2013. In 2016, Cardlytics analyzed approximately $1.3 trillion in U.S. purchase spend. Scott Grimes is CEO and cofounder.