- Headless checkout company Bold Commerce launched a dynamic payment feature for Bold Commerce.
- The feature allows merchants to show only the payment options relevant to therm.
- Bold Commerce has raised $44 million and is headquartered in Canada.
Headless checkout company Bold Commerce announced the launch of its dynamic payment feature for its Bold Checkout product this week.
Bold Checkout is the company’s tailored checkout solution that aims to help businesses increase conversion, lifetime value, and average order value, ultimately driving more revenue. The newly launched dynamic payment feature offers companies the ability to expand and manage multiple different payment options, including digital wallets, buy now, pay later (BNPL) and account-to-account payments. By offering a wider range of payment methods, brands can reach more consumers and convert shoppers into buyers.
The dynamic payment feature complements Bold Checkout’s Payment Booster, which helps brands deliver payment options tailored for individual shoppers based on their profiles, the device they’re using, and past purchasing behavior. Bold Checkout harnesses extensive data to enable brands to deliver hyper-personalized experiences to their customers. By displaying only the payment methods pertinent to each individual, it ensures a tailored approach, preventing information overload by streamlining the available options at checkout.
“The only way to offer shoppers flexibility in payment methods–without going overboard on options–is to carefully curate and personalize options to them based on who they are, how they shop and where they’re shopping from,” said Bold Commerce CEO Peter Karpas. “The ability to personalize payments for individual shoppers rounds out a fully tailored checkout experience powered by Bold–from when shoppers enter the checkout to payment to even post-purchase. This not only increases conversion for brands, but increases average order value and customer lifetime value as well.”
Bold Commerce was founded in 2012 and is headquartered in Canada. Earlier this year, the company teamed up with PayPal to offer the payment technology among its options at checkout. And last month, Bold Commerce partnered with open banking technology company Link Money to help its merchant clients offer more payment options in the checkout experience for their end customers.
Bold Commerce has raised $44 million and has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.
Photo by Steve Harvey on Unsplash