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BlueRush’s IndiVideo to Boost Customer Engagement for Meridian Credit Union 

Meridian Credit Union, the fourth largest credit union in Canada with more than $8 billion in assets ($11 billion CAD), has teamed up with BlueRush to improve the customer experience for its more than 275,000 members. Meridian will use the Toronto-based company’s digital marketing solution, IndiVideo to help provide customers with the tools they need to make better financial decisions.

“Meridian is committed to creating an online experience where banking feels good” the credit union’s SVP of digital banking, David Baldarelli, said. “We chose BlueRush because of their demonstrated excellence in creating exceptional digital marketing software, including friendly, intuitive and more engaging tools that our Members can use to help make informed decisions about managing their finances.”

A suite of interactive, personalized videos and financial calculators, BlueRush’s IndiVideo leverages AI-driven video content in an entertaining and easy-to-understand way. Demonstrated as part of the company’s Finovate debut at FinovateFall 2017, IndiVideo creates a financial conversation between the customer and the video content that simplifies complex subjects and empowers individuals to take more control over their personal finances.

“IndiVideo further solidifies Meridian’s positioning as a forerunner in digital banking,” BlueRush CEO Steve Taylor said. “IndiVideo builds a powerful relationship between financial institutions and their customers which ultimately decreases funnel abandonment. Our partnership with Meridian is further proof that our investments in IndiVideo as a SaaS platform are paying off.”

Founded in 2004 and headquartered in Toronto, Ontario, Canada, BlueRush demonstrated its SaaS-based content engagement platform, DigitalReach, at FinovateSpring 2018. DigitalReach spans sales, marketing, and compliance to allow organizations to distribute a range of content types – including interactive video – to reach customers at specific moments in the customer journey. The solution enables the centralization, personalization, distribution, and tracking of content, giving organizations comprehensive control over what is sent to who and how.

BlueRush’s news comes as the company announces revenue gains of 14% for the third quarter and gross margins increases of 83% in its SaaS business. Taylor highlighted growth in the company’s sales funnel, expansion beyond Canada, as well as “key partnerships” with firms like Microsoft for what he called “tremendous progress in a very short time.”

Last month, BlueRush partnered with fintech solutions company Kunder to work with Chilean pension fund leader, AFPHabitat. A publicly traded company on the Toronto Stock Exchange under the ticker symbol “BTV,” BlueRush has a market capitalization of more than $6 million ($7.7 million CAD). The company has raised an additional $1.3 million in post-IPO funding from Round13 Capital.