This post is part of our live coverage of FinovateAsia 2013.
Next, BlueKite demonstrated how its users can pay bills for family and friends living across borders:
“BlueKite’s real time bill payment platform is currently offered at affiliated Money Stores via a proprietary web portal (with our mobile application to be unveiled shortly) and is the perfect complement to traditional cash remittances.Customers (typically “unbanked” immigrants) make billing enquiries and pay outstanding utility bills from U.S.-based stores for loved ones overseas. Immigrants gain visibility and control over the money they send home while relieving family members from the hassles associated with paying bills locally. BlueKite enables money stores to generate additional revenues and aids utility companies in reducing bad accounts and the administrative load of chasing receivables.”
Presenting
Benny Hammond (Business Development Manager, US & Central America)
and
Toby Kennett (Head of Business Development, Asia)
Product Launch: April 2012
Metrics: BlueKite raised $1.5M seed funding through Peoplefund, closed a Series A round of funding in October 2013, and currently employs 41 people across 6 countries.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms & licensed