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BioCatch’s Behavioral Biometrics Uses Its Invisible Challenges Mechanism to Determine User Behavior

biocatch_logo

This post is part of our live coverage of FinovateFall 2014.

BioCatch showed off its behavioral biometrics technology:
“BioCatch is a cognitive behavioral biometrics technology that tracks how users interact with web and mobile applications. At the core of the technology lies a unique, patent-pending Invisible Challenges mechanism. This mechanism is responsible for the interaction of the user with the application. 
Whenever a user interacts with an application, a subtle dynamic cognitive challenge is injected, and the user responds without being aware to the fact it was there.”
Presenting: Uri Rivner, Co-Founder & VP, Business Development & Cyber Strategy
BioCatchHomepage2
Product Launch: April 2013
Metrics: $10M raised, 25 employees
Product distribution strategy: Direct to Business (B2B), through partners
HQ: Lod, Israel
Founded: April 2011
Website: biocatch.com
Twitter: @biocatch1