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Betterment Acquires ImpulseSave to Help Users Manage Their Goals Along with Their Investments


Online investment management service Betterment helps consumers answer the question, “what should I do with my money?” Its online platform helps consumers manage ImpulseSaveLogo.jpgtheir investments with easy-to-use tools.

Today, in a move to bolster its offering, Betterment has acquired ImpulseSave, a consumer-facing tool that helps consumers visualize and save for their goals in increments. Check out our product review of ImpulseSave here.


Existing ImpulseSave users will have access to their fully-functioning account until November first. After this point, savings funds can only be accessed through users’ online banking platform.

In order to encourage ImpulseSave users to make the transition, Betterment has offered the platform for free for three months.

Betterment last demoed at FinovateFall 2011 and ImpulseSave demoed at FinovateFall 2012.