This post is part of our live coverage of FinovateFall 2013.
Then, Backbase launched its commercial banking offering:
“We are launching Backbase for Commercial Banking. Think PFM for Corporates and UX for the CFOs. Backbase is offering the latest best practices in UX design and cross device customer journeys. The goal of the Commercial Banking Edition is to drastically bring down time-to-market for online and mobile banking projects. The Commercial Banking Edition comes pre-optimized for use on regular browsers, tablets, and smartphones and is completely manageable by the banks’ digital team.Backbase for Commercial Banking is seamlessly integrated with the Backbase App Center, offering apps such as:
- Cash Management Dashboards
- Invoicing
- Entitlement and workflow
- Financing
- FX Trading
- Multi-currency ready”
Product Launch: September 2013
Metrics: Privately funded, 150+ employees, offices in New York, Amsterdam, London, Singapore, & Moscow
Product distribution strategy: Through financial institutions & licensed
HQ: New York, NY
Founded: April 2013
Website: backbase.com
Twitter: @backbase
Presenting Dave den Bleyker (VP Sales) and Jelmer de Jong (Global Head of Marketing)
The full demo video will be available at finovate.com in mid-September.