This post is part of our live coverage of FinovateFall 2014.
Backbase showed how Backbase Engage can help smaller financial institutions take control of their digital strategy, and how Backbase Marketplace can connect them with vendors:
“Backbase is launching Backbase Engage. Backbase Engage is a complete digital banking solution that’s out-of-the-box ready and designed to meet the needs of regional banks and credit unions. With Backbase Engage, banks regain control over their digital strategy. Backbase Engage’s easily extensible structure revolutionizes the traditional digital bank delivery model by empowering banks to make their own strategic choices instead of being locked in to those made by core banking vendors.Alongside Backbase Engage, Backbase is launching the Backbase Marketplace, an open marketplace for banks to connect with vendors who have come together to offer freedom of choice to banks and credit unions looking to regain control over their digital strategy.”
Presenting: Peter Chapman, Fintech Strategist and Jelmer de Jong, Global Head of Marketing
Product Launch: September 2014
Metrics: Privately funded, 200+ employees, offices in New York, Atlanta, Amsterdam, London,
Product distribution strategy: Through financial institutions, licensed