- Two Finovate alums, Backbase and Envestnet | Yodlee are teaming up to help financial institutions better serve their customers.
- The collaboration will offer pre-built integrations with Envestnet | Yodlee’s Data Aggregation, Account Verification, and Transaction Data Enrichment solutions.
- Both Backbase and Envestnet | Yodlee made their most recent Finovate appearances at FinovateFall in New York in September.
A newly announced partnership between Backbase and Envestnet | Yodlee will enable financial institutions to offer their customers a holistic view of their finances, as well as an improved customer experience. Specifically, the partnership will bring account data aggregation, account verification, and transaction data enrichment from Envestnet | Yodlee to the Backbase Engagement Banking platform. The move enhances Backbase’s financial wellness capabilities and intuitive customer journeys, and supports the company’s goal of becoming a category leader in the engagement banking platform space.
Backbase CPO Karan Oberoi called the collaboration a “major milestone” in the company’s efforts to “bring value to every step of the full customer lifecycle on a single, unified platform.” Oberoi highlighted the ability of the Backbase Engagement Banking platform to help financial institutions leverage technologies from innovative fintechs like Envestnet | Yodlee “while limiting implementation, procurement, and risk assessment time.”
Adding Account Data Aggregation to the platform will enable customers to combine and maintain all of their financial accounts in a single application. In addition to making it easier for customers to better understand their financial status, the feature also increases stickiness – as well as the potential for cross-selling opportunities – as customers spend more time on the bank’s app. Account Verification allows customers to add and verify their financial accounts in a single app without requiring the use of micro-deposits. Both KYC and AML compliance are also enhanced by the addition of the account verification capability. Lastly, by providing transaction data enrichment, the platform will lower the cost- of-serve for financial institutions and improve customer engagement.
“Entering into this strategic partnership with Backbase is another proof point on how industry leaders are relying on quality data, comprehensive coverage, and intelligent insights from Envestnet | Yodlee to meet fast-growing banking demands,” Envestnet Data and Analytics Group Head Farouk Ferchichi said.
Both multiple-time Finovate Best of Show winners, Backbase and Envestnet | Yodlee made their most recent appearances on the Finovate stage at FinovateFall in New York last September. Backbase demoed a customer onboarding solution that consolidates customer finances via direct deposit, billpay auto linking, and debit card account opening. Envestnet | Yodlee showed how Conversational AI technology can be deployed to deliver hyper-personalized financial insights and goals-based micro-savings applications.