The 3-Minute Loan Application: Fastest Onboarding Experience in the World
Product and pricing are not differentiators in financial services—customer experience is. In particular, frictionless customer experiences have proven effective for attracting and retaining customers. Avoka helped a client go from 36% conversion rate for personal loan applications to 51% in just 4 weeks by focusing on delivering a frictionless experience for the customer. Because online, seconds matter.
We are demonstrating how combining social, cloud services, and crowd sourcing streamlines account opening, and how credit origination minimizes customer effort and takes the friction out of customer acquisition.
Avoka’s 3-Minute Loan Application Streamlines Account Opening
This post is part of our live coverage of FinovateEurope 2015.
Avoka showed its fast onboarding process:
Presenters: Chief Experience Officer Derek Corcoran and Technical Manager
Kevin Mortimer
Product launch: February 2013
Metrics: Privately held company with 80+ employees globally
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms
HQ: London, United Kingdom
Founded: January 2002
Website: avoka.com
Twitter: @avokatech