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App Annie Reels in $63 Million


App analytics, market data, and insights company, App Annie, closed on $63 million in debt and equity funding today.

The Series E round, consisting of “mostly equity,” was led by Greenspring Associates. Previous investors e.Ventures, Greycroft Partners, Institutional Venture Partners, and Sequoia Capital contributed to the equity, while Silicon Valley Bank furnished the debt.

This is the company’s sixth and largest round of funding, which now totals $157 million. The funds will be used to improve and expand upon the company’s products, as well as scale its business operations.


App Annie also announced that Netsuite CEO Zach Nelson has joined its board of directors. This follows the company’s recent hiring spree of C-level execs, including Chief Financial Officer Mark Vranesh and Chief Revenue Officer Ted Krantz.

According to TechCrunch’s interview with App Annie CEO Bertrand Schmitt, the company is open to acquisitions in 2016, adding to its acquisitions of Mobidia and Distimo in 2015. Additionally, Schmitt made it clear that App Annie will not file for an IPO in 2016.

App Annie has 425 employees across 15 offices around the globe. The San Francisco-based company has 500,000 members, hundreds of which pay a yearly subscription fee, averaging $80,000, for advanced services. App Annie was recently recognized by Deloitte for its 54X revenue growth between 2011 and 2014.

The company demoed at FinovateAsia 2013 in Singapore.