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Anorak Raises $6.5 Million in Series A

In a round led by Kamet Ventures – an insurtech startup studio backed by AXA – life insurance recommendation engine Anorak Technologies has raised $6.5 million (£5 million) in new funding. The investment, which takes the U.K.-based company’s total equity financing to more than $11.6 million (£9 million), will be used to fuel further development of and applications for its technology. In a press release, Anorak specifically highlighted plans to use its life insurance recommendation engine as the basis for an advisor platform.

“The life insurance sector is on the verge of transformation and Anorak is leading the way,” Anorak co-founder and CEO David Vanek said. “Kamet’s investment enables us to deliver on our vision. We are committed to using cutting-edge technology to bring (the) life insurance sector into the digital age and make protection advice accessible to the millions unprotected in the U.K.”

Anorak leverages AI, and advanced data science, and actuarial science to build a fully automated advice platform for life insurance consumers. Designed to serve the nine million families in the U.K. that Anorak estimates are underserved, Anorak’s technology and APIs enable distribution partners to offer life insurance recommendations alongside other financial, investment, and e-commerce services.

Guillaume Borie, Chief Innovation for AXA, praised Anorak’s technology as “transformational” and underscored how the recommendation engine could be deployed in a variety of contexts. “(The technology) enables carriers to create a new breed of distribution partnerships from banking to gig economy platforms, whilst also reinventing the experience of existing intermediaries networks,” Borie said.

Anorak Technologies made its Finovate debut at the beginning of the year, demonstrating its platform at FinovateEurope. In September, the company announced that it would provide life insurance advice for users of money management app, Yolt. Also that month, Anorak teamed up with Starling Bank to provide insurance advice for customers of the U.K. mobile-only bank. The company was founded in 2016 and is headquartered in London.