- Alkami launched a new Engagement Artificial Intelligence (AI) Predictive Model.
- The new model helps financial institutions identify accountholders whose behaviors are indicative of retention and account growth.
- The Engagement AI Model leverages Alkami’s Key Lifestyle Indicators (KLIs) as well as its AI Predictive Modeling technology.
Everyone knows that it is easier (and less expensive) to maintain an existing customer than it is to acquire a new one. So Alkami, which launched a new AI model to help banks retain customers, is likely to garner a lot of attention.
The cloud-based digital banking solutions provider unveiled its Engagement Artificial Intelligence (AI) Predictive Model this week to tackle customer attrition. The solution not only identifies accountholders whose behaviors are indicative of retention and account growth, but it also flags customers who may be at risk of leaving.
The new predictive model leverages Alkami’s Key Lifestyle Indicators (KLIs) as well as its AI Predictive Modeling solution that uses data to identify accountholders’ shifts in spend categories and recognize their financial patterns.
“When we looked at the full spectrum of attrition scoring,” explained Alkami Director of Product Management Mark Leher, “our research showed that attrition is significantly lower among highly engaged account holders, so we developed a model that not only identifies these highly engaged account holders but also layers in Alkami’s KLIs—labels describing the type of transaction or behavior a customer or member engages in—to best predict which behaviors drive incremental engagement.”
The company recently conducted research that found that accountholders who score the highest risk for attrition are, on average, 15 times more likely to leave a financial institution than those who score as highly engaged.
When financial institutions use Alkami’s Engagement AI Model to identify the users that exhibit growth behavior, they can understand where to prioritize spend and what areas they should focus on to grow the customers’ engagement.
“Not only does this save on account acquisition costs, but it also empowers the financial institution to engage with those who are more likely to take action on a targeted campaign,” added Leher.
Alkami was founded in 2009 and went public in 2021. A year later, the company acquired competitor Segmint— and its KLI technology– for $135.5 million. Alkami is currently listed on the New York Stock Exchange under the ticker ALKT with a market capitalization of $1.43 billion.