- Finovate newcomer Aiia launched its new payment technology, Pay by Link.
- The new offering empowers businesses to make payments using a wide variety of common communication channels including email, PDF, SMS, and chat.
- Aiia was acquired by Mastercard in the fall of 2021.
Leading Northern European open banking platform Aiia unveiled its new payment feature, Pay by Link. The new offering enables seamless payments for both businesses and consumers, using whatever channel they choose. These options include email, PDF, SMS, social media chat, and more.
“We’re in the process of transforming the entire way of paying bills,” Aiia CEO and co-founder Rune Mai said. “With a simple link, we make it effortlessly easy and secure to pay a bill on the go with a bank account without having to enter or remember payment details.”
Using the solution is straightforward: businesses provide Aiia with the necessary invoice information for a given payment and Aiia ensures that all vital information is visible on both the sender and receiver accounts. This lets businesses automate the payment reconciliation process, if they need to. Any company can issue a payment link for an invoice using customer-facing channels such as email, SMS, or even a physical letter.
“With Pay by Link, we give businesses the opportunity to accept and receive payments anywhere and reduce friction in the entire payment flow,” Mai added. “The new feature is bridging the opportunity gap between open banking and a wide range of businesses.”
Aiia’s open banking platform enables businesses to connect their applications to more than 3,000 banks in Europe to access financial data and offer seamless payments. The company made its Finovate debut last year at FinovateEurope 2021, demoing its technology that allows any company to make easy and cost-effective account-to-account payments with just a few lines of code. Since then, Aiia has forged partnerships with Swiss PFM startup keycount, Denmark-based IT services firm Netcompany, and Danske Bank U.K. Last fall, Mastercard announced that it had completed its acquisition of Aiia, a deal that was first reported in September.