- Tyfone has partnered with FinGoal to deliver personalized banking solutions.
- Tyfone will leverage FinGoal’s Insight Platform to help its clients transform transaction data into detailed personas and next-best actions for users.
- FinGoal’s Next Best Actions has already been adopted by a portion of Tyfone’s clients, and more plan to join soon.
Digital banking solutions provider Tyfone has teamed up with FinGoal this week to help banks deliver personalized products and tools to account holders.
Tyfone will leverage FinGoal’s Insight Platform that turns transaction data into detailed personas and offers next-best actions for each account holder. Specifically, Tyfone clients will have greater access to FinGoal’s Next Best Actions, a tool that increases conversion rates, lifetime value, and engagement. Currently, a portion of Tyfone’s client base is already using Next Best Actions, and more plan to join soon.
Showcased at FinovateSpring 2023, FinGoal’s Next Best Actions can help increase conversion rates, lifetime value, and engagement across digital banking solutions by leveraging digital banking and personal financial data. With that data, FinGoal’s clients can better understand users and provide actionable insights.
“Today’s account holders want more than just banking—they’re looking for personalized insights and a seamless experience that helps them make better financial decisions,” said Tyfone Director of Strategic Partnerships Jared Kopelman. “By integrating FinGoal into our platform, we’re equipping our clients with powerful tools like transaction cleansing and categorization and clear merchant logos. This partnership empowers financial institutions to deliver a more intuitive and tailored experience that helps institutions better understand its customers and deepen relationships.”
Tyfone was founded in 2004 and provides digital banking and payment solutions. The Oregon-based company’s digital banking solution, nFinia, is an enterprise solution that allows CFIs to deliver a hyper-personalized digital banking experience to both retail and commercial customers. The configurable solution offers more than 300 financial functions and provides an open ecosystem with direct integrations with more than 160 players.
Headquartered in Colorado, FinGoal was founded in 2018. In addition to its personalized offers technology, the company offers transaction enrichment and account aggregation and verification tools.
“The better an institution knows its users, the better it can serve those users,” said FinGoal CEO David Nohe. “Tyfone is known for its modern and sophisticated banking solution, and this partnership gives banks and credit unions a modern platform with actionable insights to power better engagement. FinGoal will arm our joint clients with data analytics and enhanced user experience.”