Rocket Companies, the parent company of tech-driven real estate, mortgage, and financial services businesses, acquired personal finance app TrueBill today. The deal is expected to close by the end of the year for $1.28 billion in cash.
“We are very impressed with what Truebill has created – providing a simple, intuitive client experience to help its users save significant money,” said Rocket Companies CEO Jay Farner. “The company is a perfect fit for the Rocket platform. Truebill’s work helping Americans keep track of their finances and providing guidance that leads to better financial outcomes follows the same philosophy as Rocket Companies – leveraging the power of technology to remove the friction from complex transactions – and applies it to everyday life.”
Founded in 2015, TrueBill helps its 2.5 million members manage subscriptions, improve credit scores, track spending and renegotiate bills. The company analyzes $50 billion in transactions each month and has saved consumers a total of $100 million.
For Rocket Companies, the purchase will push the subsidiaries toward their goal of creating a centralized destination for consumers to manage their entire financial lives. Rocket Companies will also benefit from Truebill’s recurring revenue, which is on track to generate $100 million each year. This figure is more than double the annual revenue the company generated in 2020.
As for its own operations, Rocket Companies generates $1.3 billion each year from the monthly payments made by the organization’s 2.5 million clients for mortgage servicing.