A new partnership between Finovate alum Signifyd and Capital One will bring the fraud prevention specialist’s Authorization Rate Optimization solution to the bank’s payment ecosystem. The integration will help boost authorization rates and reduce the number of orders on Capital One credit cards that are inaccurately declined due to suspected fraud. This will increase revenue for retailers, as well as enhance customer lifetime value. Capital One will benefit from stronger cardholder loyalty, while cardholders will enjoy a more secure, online shopping experience with less friction.
“We are so pleased to partner with Capital One to solve a strategic issue for the ecommerce world,” Signifyd CEO Ra Ramanand said. “The very largest ecommerce sites globally can work directly with issuers to optimize their auth rates, but what do other merchants do? They come to Signifyd because we can optimize payment acceptance through our deep product integrations across the financial ecosystem.”
Signifyd’s Authorization Rate Optimization technology will be integrated with Capital One’s Enhanced Decisioning Data API. This will give Capital One enhanced data and fraud insights to help establish whether or not a given transaction should be approved or declined at the bank authorization stage. The solution provides identity intelligence across the entire shopper journey, delivering instant insights from the Signifyd Commerce Network at checkout, and helping authorization rates go up and the number of false declines go down.
An increase in false declines are, in some ways, the predicable outcome of the arms race between retailers and fraudsters. As fraud becomes more sophisticated, with more attacks and intrusions taking place earlier in the transaction process, both banks and merchants have found themselves increasingly declining payment at the authorization stage. The Economist reported that up to one in eight e-commerce dollars are currently declined during payment authorization, and the Aite Group reported that 62% of the merchants it surveyed admitted that their false decline rates have gone up in the last two years.
“There is no reason (why) merchants and banks should miss the opportunity to create seamless customer experiences at checkout,” Signifyd General Manager, Payment Solutions Okan Ozaltin said. “Working directly with issuing banks such as Capital One means Signifyd can offer the kind of ecommerce protection that makes life better for merchants and their loyal customers.”
Making its Finovate debut at FinovateSpring in 2013, Signifyd has become a leading, enterprise-grade fraud prevention platform. This year, the company was recognized by G2 in its 2021 Summer Report as a leader in the space as well as being first in market presence. Founded in 2011 and headquartered in Palo Alto, California, Signifyd has raised $390 million in funding, including a $205 million Series E round closed in April that was led by Owl Rock Capital. In addition to its partnership with Capital One – itself an alum of Finovate’s developer conference FinDEVr – Signifyd has teamed up in recent months with B2B payments specialist Adflex and, this spring, launched its Return Abuse Prevention Solution, which helps retailers better manage the $43 billion problem of fraudsters who abuse the refund and return system.
“Unfortunately, fraudsters and a subset of consumers are becoming more aggressive and ingenious when it comes to taking advantage of return policies meant to make life easier for shoppers,” Signifyd Vice President of Product Gayathri Somanath said when the solution was introduced. “Return Abuse Prevention relies on Signifyd’s network data, machine learning models and our new Decision Center module to give retailers the tools they need to stay ahead of this increasing, revenue-crushing trend.”
Photo by Markus Spiske from Pexels