Venmo is one step closer to being a full-service bank competitor with today’s news. The PayPal-owned company is rolling out a credit card offering that is available to select customers starting this week.
The Visa-branded card, which is issued by Synchrony Bank, offers many features one would expect to pair with a mobile-first account, such as an app-based virtual card for online shopping, tools to track spending and rewards, and the ability to pay off the card balance from within the app. The cards, which pander to a mostly millennial user base, also offer five unique color designs.
One feature specific to Venmo’s new credit card is the use of a QR code printed on the card. Similar to Venmo accounts, users can scan their friends’ unique QR code to send or request money. This QR code technology, along with an embedded RFID chip that enables users to tap to pay, provides an (almost) contactless payments.
Another unique feature is the way the Venmo card handles rewards. Instead of offering a pre-determined rewards category or even allowing users to choose which category they’d like to receive rewards for, Venmo rewards consumers based on the categories in which they actually spend.
To do this, the company separates customers’ spending into categories such as dining, travel, bills, health and beauty, grocery, gas, transportation, and entertainment. Venmo rewards users 3% cash back for purchases made in the category in which they spend the most, 2% cash back for purchases in the second-highest spending category, and 1% cash back on everything else. The rewards cash is automatically transferred to the user’s Venmo account at the end of each period.
The card adds to Venmo’s existing offerings, including a robust P2P payments ecosystem and its Mastercard-branded debit card launched in 2018. Venmo plans to market the new credit card to its 60 million active users, a built-in audience comprised of its target market.
Photo by Trinity Nguyen on Unsplash