Truphone, a mobile operator without borders, is working to make the world a bit more flat. The company announced today that it is leveraging the Apple SIM card to offer data plans for iPad users in the U.K.

Founded in 2006, Truphone operates by patching together capacity from multiple carriers, enabling customers to use their voice and data allowances without incurring roaming charges. The company is able to do this by using eSIMs, software-based SIMs, rather than chip-based SIMs. The new arrangement covers roaming in 40 countries: Australia, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Guiana, Germany, Greece, Guadeloupe, Guernsey, Hong Kong, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Martinique, Monaco, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Spain, Sweden, U.K., the U.S., Reunion Island, Vatican City.

The London-based company has previously launched iPad data plans for users in Hong Kong, the U.K., Spain, and Poland. By the end of 2017, Truphone hopes to introduce the same service for 30 countries, and anticipates that number will reach 50 by 2018. In addition to SIM-based data plans, Truphone also offers mobile plans for businesses and a mobile recording solution, which it showcased at FinovateEurope 2014. Truphone Mobile Recording enables businesses and banks to record, encrypt and store mobile communications securely, and without disrupting the user experience.

Truefone has 11 offices across the globe and employs 400 people. Ralph Steffens is CEO.