This post is part of our live coverage of FinovateFall 2015.

Helping get our second session of the day started is the team from RMS.

YAP is a referral solution that is making it fast and easy for financial institutions to engage and reward account holders by generating highly qualified leads, enhancing account holder loyalty, and boosting brand awareness while saving financial institutions up to 35% of the cost of general acquisition marketing costs.

Presenters: Baron Unbehagen, CEO, and Matt Domanico, SVP, marketing

Product launch: October 2014

Metrics: RMS is privately owned and presently employs 21 full-time employees; the company services the efforts of more than 100 financial institutions to acquire new accounts across multiple product lines annually.
Product distribution strategy: Direct to business (B2B); through other fintech companies and platforms; licensed

HQ: Grapevine, Texas
Founded: January 1976
Website: goRMS.com