This post is part of our live coverage of FinovateSpring 2015.

SmartAsset showed how it helps users understand complex financial information:

We’ve launched a revamped version of our site that allows the user to navigate through our tools more easily and bring an increased layer of transparency to our recommendations. The new format provides a simpler, more intuitive understanding of how the complex financial decisions users are about to make will impact their finances and lives.

Presenters: Michael Carvin, CEO and founder; Chris Spadafino, VP of sales

Metrics: SmartAsset has raised over $7M and is backed by investors including Y Combinator, Javelin Venture Partners, North Bridge Venture Partners, Quotidian Ventures, Peterson Ventures and more.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)

Twitter: @SmartAsset
Website: smartasset.com