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DRAFT Uses Crowdsourcing to Analyze Investment Strategy

DRAFT Uses Crowdsourcing to Analyze Investment Strategy

DraftLogo

This post is part of our live coverage of FinovateSpring 2015.

DRAFT showcased its mobile investment analysis tool:

Draft is a crowdsourced investment analysis tool that changes the way people view, think and act when it comes to their long-term investment strategy. DRAFT connects directly to a user’s various bank and investment accounts to show them how the performance, asset allocation, and annual fees of their portfolio compares to that of top performers in their category. Through a simple side-by-side comparison, the user can quickly find opportunities to fill allocation gaps and lower fees. DRAFT makes it easy for users to switch to a better long-term strategy through its strategic online investment partners.

Presenters: Co-founders Brad Lawler, president; Jason St Peter, CEO

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Product Launch: May 2015

Metrics: $650,000 Seed round; 10 employees; pre revenue, 4,000 and growing user waitlist
Product distribution strategy: Direct to Consumer (B2C)

HQ: Austin, Texas
Founded: October 2014
Website: draftapp.com
Twitter: @draftinvest