This post is part of our live coverage of FinovateEurope 2015.
C24 showed how it simplifies personal finances by hiding the complexity of multiple accounts.
C24 is a multichannel platform that allows end users to connect their accounts with different banks, so that their household financial standing is visible and manageable.
Users can pay bills, set bill payment rules, and use linked “proxy” Visa cards to pay for goods online and offline. API of C24 lets partnering banks securely provide their users with info of accounts within these banks; otherwise, customers can use Visa/MC rails or other standard means of linking their sources of funds.
C24 is a user-experience-driven app, where the complexity of numerous accounts is nowhere to be seen. The impetus for C24 to exist is to automate day-to-day finance routines and advise on the best courses of action.
Presenter : Daniel Gusev, co-founder, head of user experience and implementation
Product launch: June 2014
Metrics: A team of 40—with USD $10+ million investment in the company—amassed 450,000+ registered users six months after launching C24 in summer of 2014. In 2015, C24 seeks adoption in the millions of users in international geographies.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions