This post is part of our live coverage of FinovateFall 2014.

“BlueVine gives small businesses an advance on their invoices that they can use to cover expenses or grow their business. We integrate with the most popular cloud accounting software so SMBs can request funds with a click of a button. There is no cost to sign up, no minimum volume requirements, and no termination fees. We offer businesses both discretion over their customer relationships, and control over their financing needs.

BlueVine works with B2B companies with invoice terms of 15 to 90 days and funds invoices with a face value of $500 or more. Customer credit lines typically start between $5,000 and $15,000 and can go up $50,000. Funds can be available as fast as 24 hours, and sooner for returning customers.”

Presenting: Eyal Lifshitz, CEO and Edward Castaño, VP Operations

Product Launch: March 2014

Metrics: $5.5M raised, 15 employees

Product distribution strategy: Direct to Business (B2B)