“Along with their industry leading PFM, MoneyDesktop has developed, and will be revealing, its powerful back-end data analytics and marketing platform. Comprised of two products, Insight and Target, the new platform equips financial service organizations with easy-to-consume user insights that can effortlessly be transformed into targeted marketing campaigns — leading to higher conversion rates, greater wallet share and increased loan volume. 

Insight leverages aggregated PFM user data to create customizable marketing segments based on users’ growth, demographics, accounts, spending, interest rates on competing financial products and more. 

Target turns insight into action by enabling financial institutions to continually create and send targeted marketing content and product offerings that are hyper relevant to their user base. Together – Insight and Target provide financial institutions a groundbreaking new way to market and drive adoption of their most valuable account types.”