“Coupon-on-a-Card is a patent-pending product allowing consumers to either pre-purchase or opt-in to a retailer offer and then receive the discount at the point-of-sale through the credit card swipe, not in a statement credit, but in real-time.

Retailers will be able to use Affinity’s proprietary segmentation strategies to create a marketing campaign and banks will be able to deliver the offer totally through the plastic, with no need to deal with paying up-front and receiving a statement credit later.

The receipt will show the split-tender transaction, only charging the credit/debit card for the final amount due, after the discounts/offer is applied.”