By integrating with these email marketing platforms, PaySimple is enabling its merchant clients to automatically synchronize their customer records from PaySimple reports. Merchants can leverage their customer purchase data to segment customer lists, create targeted marketing campaigns, and make more informed marketing decisions.
“We designed this integration to help our merchants promote their businesses, keep their customers engaged, and generate more sales by leveraging powerful payment data in their email marketing,” said PaySimple President, David Sharp. “Ultimately, this is part of PaySimple’s mission to empower SMBs to reach their full potential.”
Founded in 2006, PaySimple focuses on making enterprise-scale efficiencies available to small businesses at a reasonable cost. The Colorado-based company offers technology to help businesses accept payments, manage customers, and automate billing. PaySimple is making today’s integrations available as a part of its PaySimple Pro account offering.
The company serves 17,000 clients in a range of industries, from fitness to professional services. At FinovateFall 2012, PaySimple CEO Eric Remer demonstrated how the company uses early payment incentives to help small businesses get paid faster. Earlier this spring, PaySimple launched a real-time data integration with Quickbooks Online to offer business owners a better view of their business’ financial health.