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SBDA Group Closes Series A Investment Round

Banking personalization company SBDA Group has landed a Series A investment today. FinSight Ventures and Digital Space Ventures contributed to the round, the amount of which was undisclosed. This marks the company’s first ever VC funding round.

The U.K.-based company will use the investment to advance its AI-powered customer engagement solution for banks, grow its product suite, and expand its team. SBDA Group sees pending PSD2 regulation as an opportunity. And while the company has selected Europe as its target market, it also has plans to expand into North America. SBDA Group CEO Nikita Blinov said that the company is proud of their solution that “allows retail and corporate banks to take advantage of open banking reforms utilizing our personalised recommendations-based approach that gives a customer a reason to stick with his or her current bank, as switching banks becomes more frequent.”

At FinovateEurope 2016 Blinov, along with Chief Data Scientist Alexander Fonarev, and Project Manager Anna Laskovaya, demoed SBDA Customer Insight, a product that turns raw banking data – such as transactional histories – into targeted marketing and information for customer relationship management. The technology leverages 10,000+ external sources into 500+ facts and personalized AI-driven recommendations. Alexey Garyunov, Managing Partner and Co-Founder of FinSight Ventures, said, “SBDA’s AI technology helps banks and merchants make their product profiles relevant to each customer by solving any problems as they arise. It also identifies the most appealing communication channels with a customer.” Abdul Abdulkerimov, Founding Partner of Digital Space Ventures, added, “SBDA Group has huge potential for international growth and expansion.”

Founded in 2014, SBDA Group currently serves more than 10 top-tier banks and has processed more than 100 million customer profiles. The company was a finalist of BBVA’s Open Talent Artificial Intelligence 2017, and was a gold winner of the UniCredit international hackathon last year. We featured the company in our Fintech Filter for AI post earlier this year.