“Retaining a customer is said to be 5 times cheaper than acquiring a new one. But the problem for banks has always been getting the right product in front of the right customer.

The Hook is a targeted ad platform that solves this problem. It helps banks to intelligently monetize web and mobile traffic by displaying the right products based on existing users’ needs, employing data points from its PFM and other sources.

With a single line of code and flexibility to self-host, integration is a breeze and e-banking as a profit centre is no longer a distant dream.”