Truaxis (formerly BillShrink) announced that it has been acquired by MasterCard for an undisclosed amount.

As part of this deal, the Truaxis platform will be integrated with MasterCard’s network, enabling it to offer merchants and FIs access to Truaxis’ card-linked offers solution.

Additionally, the deal will help Truaxis expand. According to CEO Schwark Satyavolu:

“Being part of the MasterCard family allows us to scale our technology platforms and continue to grow our issuer distribution pipeline globally to deliver highly personalized offers to consumers, through their preferred channels.”

To learn more about Truaxis, watch its FinovateFall 2011 demo and come to FinovateFall 2012 next week to check out its live demo.