Next, TouMetis showed off $mart, a PFM for small businesses:
"TouMetis will be launching an extension to Personal Financial Management for small business owners. With over 25M+ small/micro business owners in the United States, it's the second largest customer segment for financial institutions behind consumer banking. We believe small business owners are largely underserved by today's financial institutions and yet it is becoming one of the few market segments where financial institutions are seeing revenue growth.
TouMetis will demo $mart, which we believe to be the first global, cash-flow manager for small business owners as an extension to Yodlee PFM solutions. The Small Business Center FinApps include account summary, transactions, expense tracking, invoicing, time tracking, bill pay, budgeting and cash-flow analysis. $mart will allow the small business owner to engage in financial decisions from their desktop, mobile or tablet devices."
Product Launching: December 2012
HQ Location: Boise, ID
Company Founded: 2009
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Mark Willnerd (CEO)