Next, Segmint demonstrated how its One Button can help FIs create online campaigns in less than a minute:
"Segmint's new and highly-advanced SegmintEngage feature allows FIs to create online campaigns in less than a minute - targeting the offer, creating a banner and assigning website zones - through a completely automated feature of the application. This "One Button" application empowers FI marketers to deliver campaigns without engaging multiple support partners within their organization, ultimately saving time and resources."
Product Launched: September 2012
HQ Location: Akron, OH
Company Founded: 2007
Metrics: Privately-held company with 35 employees
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Rob Heiser (President & CEO) and Nate Shahan (VP, Product Development)