Afterward, Payfone launched 1 Touch Checkout:
"Payfone's 1 Touch Checkout drives frictionless commerce by retrieving the payment credential tied to the mobile number, thereby eliminating steps in the checkout process and driving higher conversion."
Product Launched: September 2012
HQ Location: New York, NY
Company Founded: March 2008
Metrics: 40 employees
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Amy Masters (VP Marketing) and Prakash Hariramani (VP & Head of Product)