Next, MoneyDesktop took the stage with its PFM desktop widgets:
"On average, industry percentages for online banking PFM user adoption and engagement perform far below what is possible. The problem: PFM has been implemented as a mere check-the-box add-on, thus diminishing its huge potential as the core experience for complete money management. With this mindset, PFM in general has struggled to gain meaningful adoption largely because it has remained separate from the complete online banking experience - usually buried deep in a drop-down tab of optional services. A dividing line exists that separates PFM from the rest of the online-banking experience.MoneyDesktop is officially erasing this dividing line and introducing a seamless PFM solution for the online banking and mobile channels. This will allow financial institutions to:
- Drive data aggregation with prominent visualizations that prompt users to add outside accounts - leading to even higher levels of loan volume through targeted cross-selling opportunities based on aggregated, user-specific account data.
- Drastically enrich the online banking experience with eye-catching data visualization that can be framed throughout the online banking interface.
- Fuse online and mobile banking with data visualization that is precise and consistent from desktop to mobile devices - giving users timely and rich financial insight when and where it matters most."
Product Launched: September 2012
HQ Location: Provo, UT
Company Founded: March 2010
Metrics: Triple-digit growth over the past 2 years, 25 Online Banking/Core/Payment Network Partners, 310+ FI Clients, 71 Employees
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Ryan Caldwell (CEO) and Jason Cragun (Product)